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Written by Lisa Sinclair, Cook and Zook Team
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Wednesday, 19 November 2008 00:00 |
 The idea behind staging is to spruce up your house to make it look less like a home and more like what a prospective buyer wants to see. Staging a home allows potential buyers to see themselves living in your home. “Staging is not decorating,” said Barb Schwartz, founder of Associated Staging Professionals® and StagedHomes.com, “Decorating is personalizing. Staging is de-personalizing.” The way you live in your home and the way you market a house are two separate things. You have to think of your home as a product you want to sell. Before you go to sell your car you would want to detail it. Why not do the same to your home?
In today's market, your home needs to exceed the expectations of buyers. It is clear that Home Staging will give your house an advantage over others since 93% of ASP Staged Homes sell on average in one month or less. According to a StagedHome.com survey of over 400 homes across the Continental US from June 2007 through November 2007, the average number of days on the market for Non-Staged Homes was 160 days as compared to ASP Staged Homes at only 31.8 days.
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Ideally, you should stage your home before it goes on the market. The investment in home staging is always less than your first price reduction. If your home is already on the market, staging now improves your chances of selling it faster. Remember, your Home is not for sale, but your House is! For more information or a free consultation, please email Lisa Sinclair or visit www.stagedhomes.com.
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© 2008 Cook and Zook Team. All Rights Reserved.